Zeta Mall is the flagship retail and brand center of Zeta — a dynamic destination that integrates retail, public space, and contemporary work environments across a total area of 19,500 sq.m. Strategically located on Rayimbek Avenue, along Almaty's ring road, the site offers excellent citywide access and visibility, positioning Zeta Mall as both a commercial hub and an architectural landmark. Zeta Mall is a journey-based retail environment that combines shopping, leisure, office space, and architectural spectacle. From its intuitive vertical circulation and thematic zoning, to public programming areas and cafes that encourage return visits, every element is designed to support Zeta’s mission: to be more than a store — to become a destination. Design Vision The building features a transparent multi-layered façade. A standout feature of the main façade is a series of colorful display boxes, each showcasing large-scale sample furniture pieces produced by Zeta. These volumetric showcases act as both brand icons and architectural signage, transforming the façade into a living advertisement that animates the street and draws attention from afar.
Space & Function
At the heart of the building is a dramatic multi-story atrium located at the main entrance, offering immediate orientation and visual connection across all levels. This space opens onto a public piazza, designed to host events, product launches, marketing campaigns, and seasonal activations — creating a vibrant interface between retail and public life.
